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Why Isn’t My Website Showing Up?

Running a business in Bury and finding your website isn’t appearing in Google search results can be incredibly frustrating. It’s crucial for attracting local customers and growing your online presence. But don’t worry, this is a common problem with several possible solutions.

Technical Issues: Crawlability and Indexability

Google’s search engine relies on web crawlers (also called bots or spiders) to discover and index web pages. If your website has technical issues preventing these crawlers from accessing or understanding your content, it won’t appear in search results. This could be due to broken links, server errors (like a 404 error), a poorly structured website making navigation difficult for crawlers, or using excessive JavaScript that hinders crawling. Ensuring your website is technically sound is the first step to improving your search visibility.

Local SEO in Bury: Getting Found Locally

If you’re a Bury-based business, optimizing your website for local search is essential. This means claiming and optimizing your Google My Business profile, ensuring your website includes accurate NAP (Name, Address, Phone number) citations, and building local citations across relevant online directories. Inconsistent or inaccurate NAP information can confuse Google and prevent you from ranking well in local searches. Consider also using relevant keywords in your website copy that people in Bury would use when searching for your services or products. For example, instead of simply using “coffee shop,” you might use “best coffee shop in Bury” or “coffee shop near Bury town centre”.

Off-Page Optimization: Building Authority

Search engine algorithms consider factors beyond your website’s technical aspects. Off-page optimization focuses on building your website’s authority and reputation. This involves earning high-quality backlinks from reputable websites. Think of backlinks as votes of confidence from other websites. The more high-quality backlinks you have, the more likely Google is to see your website as a trusted resource and rank it higher in search results. It’s important to note that building backlinks takes time and effort. Focus on creating high-quality content that is naturally link-worthy.

Key Takeaways

• Technical SEO: Fix website errors and ensure crawlers can easily access and index your pages.
• Local SEO: Optimize your Google My Business profile and ensure consistent NAP citations.
• Off-page SEO: Earn high-quality backlinks from reputable websites.
• Patience: SEO takes time. Don’t expect overnight results.

What if my website is brand new?

It takes time for search engines to crawl and index new websites. Be patient and continue to work on your SEO.

I’ve tried everything, and nothing works. What should I do?

Consider consulting with a professional SEO agency. They can conduct a thorough audit of your website and provide tailored recommendations for improvement.

Ready to boost your online visibility in Bury? Contact us today for a free website consultation!

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