In today’s competitive marketplace, first impressions matter more than ever. A well-designed, eye-catching sign outside your shop, office, or on your vehicle can:
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Increase foot traffic by up to 15 %, according to retail marketing studies
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Boost brand recall — a memorable sign helps people remember your name when they walk past
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Improve wayfinding and clarity, reducing customer confusion
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Project professionalism and quality before a prospect even steps inside
At Bury Signs, we’ve helped countless businesses across Bury and the surrounding areas harness these benefits through compelling signage, vehicle graphics, and large-format printing.
Why Signage Still Works in a Digital Age
You might ask: “Why invest in physical signage when everyone’s online?” Here’s why:
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Local visibility is irreplaceable.
A well-placed sign is seen by hundreds or thousands of potential customers every day—even when your business is closed. -
Trust & legitimacy.
A polished storefront sign or branded vehicle reassures people you’re a real, stable business. A study by FedEx found that 76% of people have walked into a store they’ve never been to before just because its sign looked inviting. -
Cross-channel reinforcement.
Signs reinforce your digital branding (logo, colours, fonts). When people see your sign and later your website or social media, consistency helps cement brand recognition. -
Vehicle signage acts like a mobile billboard.
A van wrapped in your branding can generate tens of thousands of impressions per month.
What Makes a Sign “Great”? The 5 Essentials
To get the full benefit, a sign must do more than just exist. At Bury Signs, we adhere to these key principles:
| Feature | Why it matters | Example / tip |
|---|---|---|
| Contrast & readability | Even from a distance, your message needs to “pop” | Light-coloured text on dark background (or vice versa) |
| Simplicity | Clutter loses your message | Limit to your brand name, tagline, contact info |
| Durability & materials | High-quality materials last longer | Use UV-resistant vinyl, powder-coated metals |
| Appropriate scale | Too small = unreadable, too big = overwhelming | Let us survey to determine optimal dimensions |
| Lighting / illumination | Day + night visibility matters | LED backlit signs, halo-lit letters, external spotlighting |
Real Results: What We’ve Delivered
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A retail client saw a 12 % increase in walk-ins within two months of installing a new illuminated fascia sign.
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A service company reported 3× more leads after switching from basic van livery to full vehicle wrap and magnetic signage.
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Clients consistently report that their signs continue to deliver value year after year—paying back the cost many times over.
Why Bury Signs Is the Right Partner for You
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End-to-end service. From concept and design, through manufacture to installation, we handle it all in-house.
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Local knowledge. Based in Bury (Unit 1, James Street, Bury, BL9 9EJ), we know local planning rules, sightlines, and what works in northern climate.
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Fast turnaround. Many standard signs can be produced in days, not weeks.
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Quality assurance. We use premium materials and guarantee workmanship.
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Transparent pricing. No hidden costs. We quote clearly up front.
Tips for Choosing the Right Sign for Your Business
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Match your sign to your customer’s journey.
If people drive past at 30 mph, choose large lettering and illumination. If your shop is on a pedestrian high street, consider projecting signs or hanging signs. -
Check planning / permissions.
Some signs need local authority approval. We assist with planning applications where needed. -
Think about maintenance and cleaning.
Choose materials and finishes that resist fading, dirt, and weather wear. -
Changeability / modular options.
If your promotions or offers change frequently, opt for changeable panel systems or digital signage. -
Lighting & energy efficiency.
LED options use far less power and last longer than traditional neon or halogen.
Ready to Transform Your Visibility?
Don’t let your business hide behind bland facades or unbranded vehicles. Let Bury Signs give you a sign that works as hard as you do.
Call us now on 0333 335 1786
or
Email hello@burysigns.co.uk
to arrange a free site survey and quote — your sign could pay for itself in just a few months.
Let’s get your brand seen.
